![]() ![]() The law proposes that companies processing over $20 billion in digital ad transactions will face restrictions on owning multiple parts of the ad ecosystem. The EU’s move comes on the heels of a proposed legislation in the United States, called “Competition and Transparency in Digital Advertising Act”, that was put to the Senate last year and has bipartisan support. Its 2022 advertising revenue amounted to $225 billion, roughly 80 % of its total revenue. The EU’s charges could also lead to a fine of about 10% of Google's annual global turnover. The European Commission-the EU’s executive arm- said on Wednesday that it has found that Google is “throttling competition by leveraging its position as the region's most dominant provider of ad-buying tools for advertisers and ad-serving tools for publishers.”Īccording to the EU regulator, Google has since at least 2014, favored placing bids with its own ad exchange-AdX-over rivals during the automated ad bidding process which has allowed the exchange to charge higher fees from buyers. This time it's the European Union that has accused Google of favoring its own online advertising technology to the “detriment of competing providers”. Google’s advertising business is under scanner once again. Read more news about ( internet advertising India, internet advertising,Īdvertising India, digital advertising India, media advertising India)įor more updates, be socially connected with us on Instagram, The nominations accepted for the e4m Real Time Programmatic Advertising Awards are for the work done from the period of 1st March 2022 to 31st March 2023. They will be selected by members of the Jury from the best work entered through the call for entries from across India. The winners are selected through an extensive selection process. These categories recognize all aspects from omnichannel marketing strategy, best branding campaign, most effective brand experience, best use of ai, paid search ad campaign, best programmatic out-of-home activation, best data technology, best omnichannel marketing strategy and many more. The e4m Real Time Programmatic Advertising Awards will celebrate excellence in four main categories - Programmatic Marketing, Agency & Publisher, Technology/Service Provider, Stellar Awards which are further divided into several sub-categories. ![]() Mobavenue is the growth partner of the awards while The Trade Desk is the co-partner. e4m Real Time Programmatic Advertising Awards is scheduled for August 25 where industry experts, brand custodians and top leaders will come together under one roof. The awards aim to honour and felicitate brands, agencies and media groups that have embraced programmatic creative strategies that target viewers effectively. The exchange4media Group is thrilled to announce the second edition of e4m Real Time Programmatic Advertising Awards. ![]()
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